One of Suede’s creative partners, the Kansas City Royals, was awarded four Golden Matrix Awards (GMAs), recognizing artistic and technical excellence in the programming of large screen video and matrix displays located at stadiums, arenas, racetracks, convention centers and other public assembly facilities.
Competing against the best from across professional and collegiate sports, the Royals won GMAs for Best Show Open and Best Overall Video Display for Professional Baseball along with capturing the biggest award of the night – Best Overall Video Display in Professional Sports. The award represents the highest honor bestowed by IDEA.
Here is a the award winning Open that Suede produced:
Recently Suede was able to capitalize on the amazing imagery of the Red One. The backdrop of a Kansas Horse Ranch and the stunning color change of a Mid-Western October presented itself as the perfect backdrop. The following photos are some production stills that were taken. The full video production will be posted in the up-coming weeks.
According to the American Marketing Association 78% of Internet users watch video 5.5 hours per month. Those 5.5 hours equal to 14 billion streams per month at an average of 3.4 minutes per viewing. So what does this mean? This means that video has become as important on the web as text!!
The breakdown:
• B2B 42% used video last year
• 44% of Medium Sized Companies used video last year
• 57% of Large Companies used video last year
• 53% increase in average time for viewer with video
• Videos are 53 times more likely than text to appear on the first page of search results
5 Reasons why you need video online today:
1) Grab the attention of your viewer in seconds with visual content
2) Tell your story in less time utilizing video
3) Bring your ideas visually to life
4) Make your site stickier and increase the time on your site
5) Generate a buzz through viral sharing (share the video on Facebook, Twitter, etc)
When it comes to video on your web-site remember one statement that rings true, “Video is a visual representation of your company.”
Some viral type videos are extremely effective using the “home video” feel. But, upon further review, that simple “home-made video” may have actually been a professionally high end video made to look “home-made.” In this case the budget could be astronomical in comparison to what you may have originally been looking for. Here is an example of an effective campaign that was produced by the NFL to exploit the extreme athleticism of their athletes:
Video on your business site is truly effective if done with the same basic marketing principles as all other mediums: Does it communicate the message effectively? Truly a website without video content is like a book with out words. There is an amazing amount of information and trust that your business can gather from a strong piece of video that text could never generate. The customer gets to see your business, gains a feel for your business, and most importantly begin to physically trust your business through a visual connection.
To answer your question, “Can I simply shoot a video of my CEO on my handi-cam and post it to my site.” Sure you can, but does this represent the message effectively? Does the video best represent your company? Does the video effectively portray your CEO in the most professional and positive manner?
What makes a video qualify as a “good video?” This is a very strong debate of Good vs Bad. What may be good for one company could be disastrous for another. For this there are three simple components that make a good video good: 1) Great clean audio: the customer can hear the message cleanly (no crazy back ground noises). 2) Clear Video: the video is actually in focus, the color is correct, the customer can actually visually see the message 3) Compression of the Video: is the video pixilated, is the audio in sync with the video.
Overall good effective video on your business website will be successful if it holds true to your message and that message is clearly communicated to the person watching.
